Cesaltine Gregorio is the company's founder. Raised in Paris, she has been in the US for over two decades.
Over 10 years ago, Cesaltine started her boutique company offering PR, marketing, media training, and cultural advice to global companies. She was also a director, Media Relations, at International Swaps and Derivatives prior to joining BNP Paribas as Head of Media Relations to the Americas where she was critical in managing the European in 2011 from a media perspective, and singlehandedly managed the 2014 settlement with the US authorities -- for which she received accolades from reporters at top media outlets, including the New York Times, Bloomberg and The Wall Street Journal.
Prior to becoming a PR specialist, Cesaltine worked as a financial journalist covering the US and emerging markets for Thomson Financial's International Financing Review (IFR); Bridge News and Metal Bulletin. She has also been published in Le Figaro (France) and The Economist Intelligence Unit (a division of The Economist). She also covered other fields such as higher education, real estate and beauty.
Her keen knowledge of the financial world coupled with her good ideas led Cesaltine to advise on marketing strategies for the publications where she worked. She contributed to the creation of successful promotional materials resulting in a substantial increase in advertising and subscriptions.
Cesaltine has also created, designed and taught a course comparing the French and American media as part of New York University’s Continuing Education program. She is also a teacher at the French Institute/Alliance Française in New York.
Fluent in three languages (English, French and Portuguese) and with a working knowledge of Spanish, Cesaltine brings an international flair to her company.